Secrets to Starting a Successful Cleaning Business 🧼✨
By Fiona Morris - Coach and Entrepreneur
Starting a cleaning business is easy, but turning it into a sucFcessful and profitable business? That’s a whole different game. You’re going to get a lot of differing advice from different places, but the best guidance will always come from people who have actually done what you’re trying to do. So, here are my top tips, tricks, and secrets to launching, growing, and scaling a cleaning business that stands out in a crowded market. 🚀
✅ 1. Find Your Unique Difference
The cleaning industry is saturated, and too many businesses look the same. If you want to start, grow, and then scale a cleaning business, you must learn how to stand out. 💡
Your unique union (your special combination of services, values, and business approach) is what will set you apart. Maybe you specialize in high-end residential cleaning with an emphasis on luxury service 👑, or maybe you provide eco-friendly commercial cleaning 🌱 that aligns with sustainable businesses. Whatever it is, define it clearly and own it. 💪
🚫 2. Stop Listening to Random Advice
A big mistake I see is new cleaning business owners taking advice from the wrong sources—random Facebook groups, people who have never actually built a successful cleaning company, or outdated YouTube videos. 🙅♀️
Instead, seek out proven experts—successful cleaning business owners, experienced mentors, and industry-specific coaches who understand the challenges you’ll face. Learning from those who’ve been there, done that will save you time, money, and frustration. 🏆
📢 3. Get a Marketing Plan That Brings in Regular Leads
One of the biggest struggles in the cleaning industry is getting consistent, high-quality leads. You must have a marketing strategy in place from the start. This means:
✅ Knowing who your ideal clients are
✅ Using SEO, Google My Business, and local directories to increase visibility 🔍
✅ Running targeted ads (if budget allows) 📣
✅ Building relationships through referral programs 🤝
✅ Having a compelling website that converts visitors into clients 🖥️
✅ Utilizing email marketing to stay top of mind 📧
💰 4. Master Your Finances
Most cleaners are great at customer service but struggle with sales, pricing, and financial management. That’s why having a profit calculator is essential! You need to know:
💲 Your cost per job
💲 Your minimum profitable pricing
💲 Your overhead expenses
💲 How to plan for taxes, reinvestment, and growth
Without understanding your numbers, you’re just guessing—and that’s a fast track to burnout and underpayment. ❌
🤝 5. Join Masterminds, Masterclasses, and Coaching Groups
Want to grow faster? Surround yourself with success. 🌟 Joining free and paid masterminds, coaching programs, and networking groups will expose you to new strategies, accountability, and opportunities that you won’t get by going at it alone. 💡
📊 6. Get a Good Bookkeeper and Accountant—ASAP
This is non-negotiable. A good bookkeeper will keep your financials organized, while an accountant will help you legally minimize taxes and ensure compliance. ✅ The sooner you get these in place, the easier your financial future will be. 🏦
✨ 7. Surround Yourself with Positive People
Running a business can be tough, and negativity is everywhere. Protect your energy by choosing to be around people who uplift, challenge, and encourage you. 🌈 Whether it’s fellow entrepreneurs, mentors, or like-minded friends, having a strong, supportive network can make all the difference. 💪
🚀 Final Thoughts
Starting a cleaning business is one thing—building a successful one is another. Focus on standing out, learning from the right people, understanding your finances, and surrounding yourself with positivity. Do these things, and you’ll set yourself up for long-term success in the cleaning industry. 🌟
Are you ready to take the leap? If you’re serious about building a thriving cleaning business, join one of my upcoming masterclasses and let’s get you on the fast track to success! 🚀🎯